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Strategic Use of Images in Search Engine Optimization

by natefalconer | Apr 17, 2014 | Advanced SEO Techniques, SEO

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an...

Google now discounts all reciprocal links

by natefalconer | Apr 17, 2014 | Advanced SEO Techniques, Business advice, SEO

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the...
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